Exposure = Opportunity

Exposure = Opportunity.....

Does your target market know who you are and what product and/or service you have to offer?

Turns out people can't buy from you unless they know you exist. What are you doing to make sure that people know what you do? Here are a few ideas that might help you improve your exposure and create more opportunities for sales.

1) RADAR ON - In sales/business development you are always on duty. Yes, your primary work day might end at 5 or so and I know work/life balance s important. If you are a business owner, or responsible for sales or business development, you must always be aware of an opportunity to create "exposure" for your business.... RADAR ON!

2) REFERRALS - Ask your current clients/customers for referrals. This does two things.... It let's you know that they are happy with your product/service and gives you another "opportunity".

3) SOCIAL MEDIA - If you have resisted Facebook, Twitter, Linked In, Plaxo, etc. It's time to get in the game. Google yourself.... How many times does your name show up? Don't you think your potential clients do this? Social media is a great way to get your information out there and create a network of people that are interested in what you do.

4) PHONE A FRIEND - Pick a friend that you have lost contact with. Reconnect with them and rekindle the friendship..... See what they are up to and how you can help each other.

5) SELF-IMPROVEMENT - Turn off the TV, stop watching the trash people call the NEWS, and start reading personal and professional development material that will help you improve.

These are just a few random ideas that you can use to improve you and your business.

....Just Believe