Thursday, March 19, 2009

Selling Is A Lot Like Dating

First of all, I am no expert on dating... However, I do have a basic understanding of the "rules" that I recall from way back when???

Selling is like dating in that you must start out slow, maybe even have a plan or a desired outcome. It's important to gain favorable attention from your prospect, build rapport, and make a connection. Without these steps being satisfactorily completed, your chances of taking things to the next level are seriously limited.

So the next time you have a meeting with a prospect, map out a plan in your mind that creates the outcome that you want. Visualize that outcome and focus on making a connection. In most cases, the purpose of the "first date" is not to get the sale. The purpose is to make a connection so that you can get the second date. That's when you can dial it up a notch and start determining what wants and needs your prospect has and how you can fulfill them.

Remember, take it slow... If you move too fast, you might "get slapped" or lose the sale.

Just believe...

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