Solution Based Selling.... The Secret To Selling More!!!

Solution based selling is not a new concept. It is however extremely underutilized. What does it means?

Simply put, you sell holes.... Not drills. If someone needs a hole, they need a hole, the drill is one tool that will provide that for them and they don't really care all that much about the drill.... It's the hole they need/want.

Here's an example of how this applies to the self-help/professional development industry that I am in.

Decision makers don't buy leadership development, what they buy and what they want is what the process of leadership development will do for them. Here are some examples:

-Reduce operating expenses
-Lower employee turnover
-Increase employee engagement
-Reduce conflict & enhance performance
-Improve collaboration
-Reduce employee theft

The language of business is $$$$. Show the decision maker how they will make or save $$$$ by "investing" in your services.... That's the magic.

Just believe...